The South-East Asia Sales competition is still in development; however, this page should give you an idea of what is involved in being involved in a sales competition.

A sales competition is an exciting interactive method of learning, which gives students opportunities to learn from businesses whilst at the same time introducing both sides to potential recruitment opportunities. It involves a simulated buyer/seller role-play.  Sales competitions offer an exciting way for students to learn practical skills derived from research that will have an impact on businesses and employability.

The South-East Asia Sales Competition is for university students. Initially, the competition will be open only to students from our partners  however students, businesses and all universities are welcome to register an interest and visit us to understand how these events work, see their impact, and recruit graduate students with an interest in sales. In future years we hope to open the competition to all universities and students within the South-East Asia region.

Role-play activities

Students will be expected to role-play with the buyer in a fifteen-minute ‘sales discussion’. Often these are based on cases (simulated sales scenarios) submitted, or originated, in conjunction between the organizers and a sponsor. This gives both sponsors and students opportunities to meet and to practice in scenarios that simulate ‘real-life’. Judges may come from the sponsoring company, academics or other business people.

Whilst each sales competition is different, there are similarities between many runs in Europe and in the States.

There are normally two rounds. Depending on the number of entrants and time available, students who succeed in the first round are normally given a short time to prepare for a more in-depth interview.

The first interviews are based on business-to-business meetings. The student is given a ‘case’ – i.e. a product to sell. In the first interview, they have to build rapport and trust and identify the clients’ needs and persuade the client to see them again.

In the second interview, they are trying to move the sale towards a firm agreement.

Normally interviews last about 15 minutes each, with some time for feedback.

This is really powerful for the student and promotes their confidence and learning.

Students are well prepared, as they have been given case studies, detail and practice well in advance.

In addition, there are often opportunities for employers, students, and leaders in sales coaching and education to mix.

In sum, sales competitions are an exceptional learning opportunity as well as great fun!